As the Lead UX Designer, I worked closely with stakeholders and the Product Manager to identify the MVP. I created a UX Strategy for the product that aligned with business goals and customers needs, introduced technology to the insurance delivery structure, identified product milestones, and established a timeline to meet a quickly approaching release date. The strategy included a mobile-first approach, kicked off with a sketching session, followed by prototyping, usability testing (moderated and unmoderated) with customers and SME’s, visual designs, analytics and a plan for future enhancements.

Upon identifying the MVP with Stakeholders, I created a User Flow that the designs would follow. Having this, helped the development team, stakeholders, and product manager have a clear understanding of what would be designed and developed. The process of creating the user flow identified key business requirements and definitions and highlighted touchpoints with the user.

Before starting on design, I typically facilitate some type of Design Thinking workshop.  For Insurance Renewals, I held a sketching session.  Sketching is an efficient way to generate and share ideas among the team. For this project, I held a 1-day sketching session with the Product Manager, an Insurance Customer (employee), and a few members of the Development team.  The session started by understanding the Business Strategy, followed by the customer insights that we had.  Sketches were created for a mobile and desktop version of the application.

Utilizing the sketches, business requirements, and available research I created wireframes and an Interactive prototype of the renewal app. It was created in UX Pin.

The first round of usability testing was completed through an unmoderated test through Validately. Taking the users through key tasks with the prototype, we gathered insights that would result in changes to the language and design. Subsequent usability testing was completed through Validately with the desktop version, as well as in-person moderated tests with Customers.

Visual designs were created using Sketch and followed using existing design system and patterns. Sketch artboards were exported to Zeplin and shared with the Development Team.

One of research tools I often start with to learn how a user interacts with a digital product is Google Analytics, so it’s no surprise I worked with the team to include event logging as a part of the MVP. This will provide real data to inform future enhancements, validate assumptions, and understand how the user navigates the site.